CANADA GOOSE WINTER JACKET
MADE IN CANADA SINCE 1957
Founded in a small warehouse in Toronto, Canada, over fifty years ago, Canada Goose has become a home-grown success story with a growing international reputation as one of the world’s leading manufacturers of extreme weather outerwear. The company began in 1957, when Sam Tick set up a single-room shop in Toronto’s Merchantile District. Named after the iconic Canada Goose it built its reputation supplying outfits for polar expeditions, oil riggers and police departments.
At the outset its primary selling feature was that it was one of the warmest jacket on Earth. Today it is worn by policemen, scientists working at the Earth’s Arcitc Poles, mountaineers, dogsled racers and now even the celebrity fashion set. Founder Sam Tick passed the reigns to his grandson Dani Reiss who is now president and CEO, steering the company’s success in more than 40 countries around the world.
WHAT IS A CANADA GOOSE JACKET?
A Canada Goose Winter Jacket is at its heart a traditional Canadian winter garment made with materials that most likely would have been used last century. Its outerwear has evolved from the oversized mountain jacket as worn by the first Canadian to scale Mount Everest. Adding technological innovation has resulted in a line of lightweight jackets for Spring and Autumn seasons. Recently Canada Goose has focused on adding the label “stylish fashion icon” to its image.
Purchasing a Canada Goose Jacket means getting a serious weatherproof outer skin filled so full with feather down that its looks padded. In a nod to a Canada began as a fur-trading colony overseen by Hudson’s Bay Co a finishing touch of animal fur trims some of their jackets.
Cold weather is part of the Canadian national identity and is the primary reason Canada Goose gives for keeping production in Canada – that’s just who they are. Canada Goose stands as a rarity in today’s world of global sourcing and squeezing every last drop of profit. 100% of the company’s production remains in Canada. Complete commitment to outstanding craftsmanship is at the core of the company’s identity It sends a strong message about the company’s priorities and the importance “roots” are to the company.
The main component of a Goose Jacket is the Goose down that the jacket is lined with. Goose down remains warmest insulator available and gives around three times the warmth offered through the use of other synthetic materials. Goose down is also light-weight which makes the jacket comfortable to wear even for extended periods of time as sometimes happens when in the wild outdoors. For every ounce of down used there are around two million fluffy filaments. Each of these filaments join together to create pockets of air, which in turn keeps the wearer warm. On its website Canada Goose promises that only goose down from poultry by-products are used in each jacket. No inhumane plucking is involved and the goose down used utilizes the by-products left over once the goose has been prepared for human consumption.
The outer material used for the shell of the jacket is a special textile called the Artic Tech. Man-made fibers coated in Teflon make Artic Tech waterproof helps seal in body heat trapped inside the goose down filled pockets. As a lightweight fabric Artic-Tech jackets can be worn for longer periods of time without fatigue setting in. Strong winter winds are repelled by the Teflon yet it is also flexible enough for complete freedom of movement.
Coyote fur is commonly used on as a ruff around the hood of jackets for facial protection during cold weather. Real fur protects the skin from frostbite and offers the best protection in extremely cold weather conditions. Designed by nature, fur disrupts cold airflow to keep the face warmer in extreme weather.
High quality zippers found on Canada Goose Winter Jacket are made by the Yoshida Kogyo Company – the Japanese zipper specialist that makes roughly half of all the zippers used on planet earth. The zippers are specially manufactured to be very durable and easy to use even while wearing gloves.
Each of the quality materials used to assemble Canada Goose Jackets are waterproof, durable, lightweight and protective. Together they create protective shell that keeps the human body warm in even the most extreme cold environments without compromising the ability to accomplish tasks requiring flexibility.
At a non-descript industrial factory in Toronto, Canada Goose makes 250,000 goose down parkas every year. Other than buying zippers everything is made in house including fabric cutting, sewing and assembling the various pieces. A two-person operation utilize a machine to blow the goose down into the insulation pockets of the parkas. The high quality goose down is sourced from Hutterite farmers in rural communities across Canada.
Hutterite farmers shun mass farming, instead keeping smaller flocks that allow the geese to fully mature before their feathers are plucked. This results in larger down which in turn creates more pockets to trap warm air inside the jackets. As a result, Hutterite down is more expensive and explains why few jacket brands use it.
If we were to talk about the Canada Goose Winter Jacket 100 years ago there would be no discussion about animal ethics and morality. At that time nature was viewed as being there to exploit. Humans could not impact nature enough to impact sustainability. Fast forward to today and the world is a more complicated place. When a clothing manufacturer chooses to use animal products like skin, fur or feathers hard questions are asked of them. In the case of Canada Goose their use of goose down and coyote fur has been questioned by animal rights activists PETA.
Canada Goose CEO Dan Reiss defended the use of animal materials saying Coyote fur works better because it provides warmth around the face in a way no synthetic fabric can. Coyote fur doesn’t become brittle in low temperature freezing in part because it does not retain moisture. On the positive side it holds in body heat and is biodegradable. It is a fascinating dilemma for a company that is essentially using natural materials in a traditional way.
POLAR BEARS INTERNATIONAL
With over two-thirds of the world’s polar bear population in Northern Canada and the Arctic habitat in jeopardy, Canada Goose is a proud Platinum sponsor to Polar Bears International (PBI). PBI is a not-for-profit organization devoted to preserving the habitat of polar bears around the world through research and education.
To learn more about Polar Bears International head to: www.polarbearsinternational.org.
THE CONSERVATION ALLIANCE
The Conservation Alliance recently celebrated its 20th anniversary of protecting threatened wild places across North America, with eight new members this year to date, bringing the total membership to 170 companies. Among the additions was Canada Goose, the first Canadian outerwear brand to join the Alliance. So far this year, The Conservation Alliance has protected 10.5 million acres of land and 1,000 miles of rivers, removed one dam, and purchased a popular climbing area. Since its inception in 1989, the Alliance has contributed more than $7.5 million to grassroots environmental groups.
To learn more about the Conservation Alliance visit: www.conservationalliance.com.
WHO SHOULD BUY A CANADA GOOSE JACKET
If you are planning to be outdoors for a lengthy period of time and your geographic location happens to be in the extreme North or South then the Canada Goose Jacket should be at the top of your list. The classic models would be too hot for urban locations with short or moderate winters. For making a fashion statement these jackets are currently considered hot and their value as a status symbol is on the rise. The only con of this jacket would be for animal rights activists.