FENDI SKI COLLECTION 2015
Edoardo Fendi and Adele Casagrande opened a small shop the carried leathergoods and luggage to build upon the leather crafting skills she had acquired in Florence . In the back of the store space was allocated for a small fur workshop. The year was 1925 and marked the beginning of one of the most storied luxury brands in the world. From a strategically located single shop serving Roman nobility to creating the first fashion film Histoire d’Eau, Fendi has always been about carving its own path forward, innovating wherever required.
KARL LAGERFELD COLLABORATION
Collaboration with Karl Lagerfeld began in 1965, a relationship that has proved as long as it has been successful. Lagerfeld changed, moulded and reinterpreted clothing materials fashioning a lighter and softer vision of Fendi style. Soon winning international acclaim, Fendi emerged as a brand renowned for its elegance, craftmanship, innovation and style. Today the reputation of Fendi is synonymous with tradition, experimentation and creativity.
FENDI NEW SKI COLLECTION 2015-2016
As the ski resorts welcome winter holiday travelers from across the world to Chamonix, St Moritz, Vale, Courchevel and Niseko consider the best way to stay warm and stylish on the ski slopes this season. Fendi’s ski jacket collection offers technical, chic and wear with two sleek front zip pockets, a single cuff zip pocket and a concealed zip fastening with storm flap. It also matches perfectly with the Fendi’s slim-fit ski pants and for extra warmth add a wrap around fur collar.
Sure to be a hit on the most fashionable slopes will be Fendi’s fur-trimmed Monster jackets. The brand’s casual and fun monster theme is the perfect way to crank up the fun whilst hitting the slopes. The Monster jacket is currently available in a range of colours with a coordinating jersey under-layer.
Italian fashion house Fendi continues to combine traditional silhouettes with modern fabrics to bring a contemporary edge to the classic ski piste aesthetic.
MOVIE: Histoire d’Eau by Jacques de Bascher (18 min)
In 1977, Fendi pioneered the concept of the ‘fashion film’ when they filmed Karl Lagerfeld’s first ready-to-wear collection on camera. Directed by Jacques de Bascher, who was Lagerfeld’s lover and starring model Susy Dyson, who plays a German tourist in Rome all dressed in Fendi. As part of the Fendi for Fountains project, which will fund the restoration of some of Rome’s oldest and most iconic fountains, Histoire d’Eau has been screened at an exhibition in Paris.
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