Home LUX LIFE CRAFTED IN NORWAY – LOFOTEN ALPHA JACKET

CRAFTED IN NORWAY – LOFOTEN ALPHA JACKET

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CRAFTED IN NORWAY – LOFOTEN ALPHA JACKET
Photo Courtesy of Norrona
Norrona Winter
Photo Courtesy of Norrona
LOFOTEN ALPHA JACKET

Located north of the Arctic Circle, the majestic Lofoten island chain is famous for its pristine beauty, an unlikely existence give the annual ration of harsh weather it is repeatedly dealt.  Lofoten resides in one of Earth’s most unyielding environments.  Towering Alpine mountains painted with icy white glaciers and framed by broken-edge coastlines serve as a distinctive landmark to an old way of living in the North.  Here the ocean attracts human communities who in the past have endured the extreme conditions in return for making a living off of the ocean’s bountiful cod fishing.  In some ways Lofoten´s extreme conditions define the very soul of the Norwegian outdoor lifestyle.  It forms the cultural backdrop for Norrøna’s unique product concept appropriately called Lofoten.


Norrona WInter Lofoten Jacket
Photo Courtesy of Norrona
CUTTING EDGE TECHNICAL ABILITIES

Lofoten Alpha Jacket is a revolutionary outdoor garment that provides both a high level of breathability and protective insulation.  It can be worn either as a shell to provide water repellancy and wind resistance or as a middle layer than enhances central air circulation.  Lofoten Alpha Jacket has a lightweight mesh liner made of Polygiene® that is soft on the skin, highly compressible, and reduces odors that accumulate from the body sweating during outdoor activity.  Polartec Alpha is the magical ingredient that makes this jacket special – it weighs in at just 100 grams yet provides exceptional insulation.   Additional features like a Powerstretch cuff solution and improved hood that can be easily adjusted by a single-handed back make the Lofoten Alpha Jacket a compelling buy.

Norrøna embracing Freeriding with the colorful Lofoten Collection


COLORS, COLORS EVERYWHERE

The new NORRØNA WINTER LOFOTEN collection even offers a wide range of color combinations.  Mixing and matching different styles and colors allows for an individual to define their own look.  Norrøna claims over 5000 possible combinations can be made with the Lofoten Alpha Jacket.  Whatever your style Norrøna quality and design will provide you with all the comfort and protection required for straightforward downhill skiing or more extreme off-piste skiing in the backcountry.

Lofoten Alpha Jacket
Photo Courtesy of Norrona

Norrona Logo
Photo Courtesy of Norrona