THE SKI PROJECT NISEKO
The Ski Projectis a fresh, new online and retail destination for stylish and beautifully tailored alpine winter wear. Anchored by a sleek and user friendly website, The Ski Project launched its first physical pop-up store in Niseko in December 2017 with plans to stay open until the beginning of April. Visitors to Niseko can find it located in lower Hirafu on the first floor of a modern commercial/residential building called Haven. The building was designed by renowned Italian architect Riccardo Tossoni and borders on a scenic silver birch tree forest that creates an enchanting backdrop during winter. Occupying different parts of the same space are The Ski Project and The Wellness Shop. The irresistible pairing allows clients to stop by and enjoy a coffee or fresh smoothie after a day on the slopes, then do some shopping for stylish ski wear and accessories. The Ski Project Niseko shop appeals to both tourists and residents of Niseko thanks to its accessible location and enticing selection of comfortable and sleek fashion that cannot be found anywhere else in Niseko.
LUXURY RETAIL EXPERIENCE
On our visit to the shop, we were greeted by two friendly sales staff named Amber and Courtney – both talented fashion design school graduates – who offered an in depth review of the various ski garments we had shown an interest in. Every garment detail, from the elegant silhouettes ,the tailored fit and on-slope performance is communicated to clients. Skiing has evolved from strictly a hobby sport into a lifestyle and so it follows that owning skiwear to reflects one’s personal taste is highly desirable. This is the niche where The Ski Project Niseko really delivers for its clients. Highly desirable skiwear brands like Goldbergh, Fuslap, Sprotalm, Lacroix and Maison Montval can be found for women. For men Toni Sailer, Fuslap and Sportalm winter wear is available. Accessories include Moonboots, gloves, socks, undergarments and ultra-clean minimalist ski goggles with panoramic sight view by YNIQ of Sweden. Prices range form USD $115 for a pair of boots to premium ski jackets sold at USD $3,195.
The collection available in the Niseko store is meticulously curated with winter pieces that are either exclusive or very hard to find anywhere. Colors range from subtle to bold yet always maintain a balance and distinguished contemporary look. A few examples of the brands carried include Toni Sailer, known for using a 4-way stretch material that offers unparalleled flexibility. Goggles crafted by YNIQ utilize the same material and design elements found in some luxury cars. Rechargeable heated e-gloves by Lacroix offer the promise of keeping hands warm all day on the slope and on the chairlift. Shopping in a small store full of thoughtfully curated selections saves time and makes the process of choosing the right piece more enjoyable. This is the beauty of The Ski Project Niseko retail experience.
Hong Kong-born entrepreneur Sandy Ip is the current managing director and founder of The Ski Project. Unlike a traditional brick and mortar stores that later migrate to an e-commerce platform – The Ski Project website is the heart of this brand. Original pop-up stores that inhabit the unique characteristics of their geographic location give clients a seasonal surprise to look forward to. Each successive pop-up store rendition presents a new series of collaborations, exclusive offers and the chance to discover exciting up and coming brands never seen before. The appeal of this approach seems to be bearing fruit in Niseko where the choice for ski apparel has up to this point has been quite standard.
Overall, The Ski Project Niseko shop experience offers a meticulously curated selection of limited European design ski wear and accessories that meld style and function seamlessly for winter alpine activities both on and off the slope. Most of the ski outfits are comfortably stylish enough for a dinner after a day of skiing, or even when shopping during winter in northern cities like Sapporo during the winter.
NISEKO POP-UP STORE
Clients can access the store’s instagram account @theskiproject to keep up-to-date on the latest items available in The Ski Project Niseko shop. See the Map below for directions to The Ski Project Niseko in lower Hirafu Village:
HOURS: 10:00 a.m. ~ 20:00 p.m. Daily
ADDRESS: 163-145 Yamada, Kutchan, Abuta District, Hokkaido Japan 044-0081
TEL: +081 0136-55-5739
WEBSITE: THE SKI PROJECT